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Set a Goal and Go!

Fitbit is your personal key to the next level of fitness & health.

Track the quality of your sleep, calories burnt, steps taken and more with this collection of Fitbit activity trackers that challenge you to go harder for longer. Want improvement? You need to know what to improve on. Each tracker is supremely functional, non obtrusive, and works with Fitbit's powerful online analytics that gives you your data in easy to read, measurable results.