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Californian eco-friendly one-of-a-kind bags and backpacks

Have you ever driven along a highway, looked up at a billboard and thought: "that would make one hell of a surfboard bag"?

Not many people have, save for the innovative dreamers at Rareform. Based in California, Rareform creates eco-friendly, one-of-a-kind bags and backpacks from old freeway billboard signs. This idea of 'upcycling' takes common waste materials and transforms them into something better than their original form - much like this collection of surfboard bags, changemats, duffle bags, backpacks and more.

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