Onitsuka Tiger Footwear
Japanese Heritage Meets Modern Style
In 1949, Kihachiro Onitsuka created the first ASICS shoe in his living room in Kobe Japan, under the Onitsuka Tiger name. The forerunner of ASICS, it began with a commitment to promoting health through sport and since then, the Onitsuka Tiger stripes have become synonymous with premium performance.
The legend lives on today as a lifestyle brand in the fusion of Japanese heritage and modern flair. With designs ranging from classic silhouettes to new styles, as well as collaborations with like-minded artists and cultural connoisseurs, the spirit of Japan resonates in each new collection of Onitsuka Tiger shoes, apparel, and accessories.