About us

The Active is Australia’s first dedicated flash sale website for Sport, Outdoor, Adventure, Fitness and Action Sports brands & enthusiasts. The Active is not just our name. It’s our way of life. We’re dedicated to providing our members with the best possible products available in the world at the best possible prices in our region.


When sourcing our products, our vision is clear. We identify brands that live up to the philosophy “a lifestyle beyond the ordinary - with individuality, uniqueness and a desire to explore”.


As a valued member, you’ll be notified of our exclusive online sale events through our newsletter. You’ll have access to our hand-selected items with discounts up to 80% off. Best of all, membership is free!


Who’s behind The Active


The Active was established in Sydney, Australia by a team of Sport, Outdoor, Adventure, Fitness and Action Sports enthusiasts, as part of Lux Group, one of Australia's largest home-grown e-commerce businesses.


Starting from humble beginnings in a tiny office in the Melbourne CBD, Lux Group now has more than 400 staff and over ten million members.


In 2013, Lux Group was recognised by BRW Magazine as being the Fastest Growing Company in Australia. The Group was also listed in the SmartCompany Smart 50 list in 2013.